SS24 Campaign

Roots are what ground us in time and place. An anchor to our values, they establish a sense of identity in an ever changing world. ROA Spring Summer 24 collection marks a reassessment to fundamental principles in the brand’s technique and philosophy, and a celebration of ROA’s origins, stemming from the native soil of Trentino Alto Adige, in the steep mountain pass of Forcella della Roa, the Dolomites, whose distinctive silhouette accentuates its logo.

Shot by photographer Anders Edström, known for his nuanced exploration of time, memory, and our relationship with place, ROA SS24 campaign takes place at Hotel Briol, nestled in the alpine meadows of the Val d’Isarco above Barbiano in the Alto Adige region. A location exuding a rich history made of commitment to family and of attachment to the land that has persevered over time.